The right tools for your next chapter

Understand your clients, build thoughtful follow-ups, and choose the plan that fits your business.

New CRM businesses start with a 7-day Critter trial — no credit card required.

Starter

Grow features, sized for one owner

$79 USD/month
  • 7-day Critter trial for new CRM businesses
  • Unlimited lead forms & booking schedules
  • Customer journey with automated transition rules
  • Unlimited automated programs
  • One-time email campaigns
  • 1,000 base emails/month
  • TTP & PPC integrations
  • 1 business, owner only (no additional seats)
  • Automated funnel rules & task lists
  • Lifecycle emails
  • Togo AI chats
  • SMS/Texting
Most Popular

Grow

Full-featured for growing businesses

$149 USD/month
  • 7-day Critter trial for new CRM businesses
  • Unlimited lead forms & booking schedules
  • Automate your funnel with transition rules
  • Task lists & lifecycle emails
  • 100 Togo AI chats/month
  • 1,000 SMS segments/month
  • BI reporting suite + CSV export
  • Website chat widget
  • 10,000 base emails/month
  • TTP & PPC integrations
  • 1 business

Pro

Maximum power for established businesses

$349 USD/month
  • 7-day Critter trial for new CRM businesses
  • Everything in Grow
  • 35,000 base emails/month
  • 3,000 SMS segments/month
  • 500 Togo AI chats/month
  • Manage up to 2 businesses centrally
  • Priority support

Enterprise

For franchises & multi-business operators

Custom
  • Everything in Pro
  • Manage 3+ businesses (unlimited)
  • Franchise network + portfolio roll-up
  • Central billing across businesses
  • Volume email & SMS
  • Dedicated support

Email & SMS

Up to 35,000 base emails and 3,000 SMS segments on Pro

Togo AI Assistant

Your marketing helper, included from Grow

Reporting & Dashboards

BI suite + CSV export, included from Starter

Website Chat Widget

Customer-facing AI chat, included from Starter

Email allowances are shared across sending features. Additional email credits do not expire. SMS is not available on Starter or during the trial; eligible paid plans require texting registration and consent. An SMS can use more than one segment. Businesses that were already on a paid plan keep the allowances they had, for as long as they stay on that plan.

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Compare Plans

FeatureStarterGrowProEnterprise
Base emails/month1,00010,00035,000Custom
SMS segments/month1,000/mo3,000/moCustom
Togo AI Assistant100/mo500/moCustom
Lead forms & booking schedulesUnlimitedUnlimitedUnlimitedUnlimited
Customer funnel builder
Automated funnel transition rules
Task lists
Lifecycle emails
Automated programsUnlimitedUnlimitedUnlimitedUnlimited
One-time email campaigns
Customer Segmentation
Notifications Center
BI reporting + CSV export
Website Chat Widget
TTP & PPC integrations
Team membersOwner onlyUnlimitedUnlimitedUnlimited
Businesses managed11Up to 23+ (unlimited)
Priority SupportDedicated